World leader in quartz surfaces, Caesarstone, selects ArtiCAD for major CAD partnership
Leading CAD software specialist and technology innovator for the KBB industry, ArtiCAD, announces that global leader in quartz surfaces, Caesarstone, has joined the ArtiCAD Supplier Partnership Programme. The first result of this new relationship between the two companies is the availability of the entire Caesarstone UK range of colours and finishes as a comprehensive and easy to search graphics catalogue for designers using the ArtiCAD-Pro software
Jonathan Stanley, VP Marketing at Caesarstone UK: “We decided very quickly after visiting the ArtiCAD offices that the Partnership offered a unique opportunity for us to deliver a new and exciting service to our customers. We want to simplify the consumer experience and with the very high quality models of our catalogue incorporated into the ArtiCAD software, we know that Caesarstone customers will be able to generate beautiful rooms that showcase the quality and infinite possibilities of quartz.
“In addition, we recognise that the marketing opportunities within the partnership go far beyond the initial catalogue creation, and we are excited about the potential for this collaboration.”
ArtiCAD-Pro designers are now able to select from the award-winning Caesarstone portfolio of forty-four quartz designs, including surfaces from the company’s Supernatural granite and marble inspired collections, through to the rawness of the Concrete surfaces, including Rugged Concrete which recently won a major industry award for ‘Innovation in Materials’.
An illustration of the high-level rendering of Caesarstone surfaces that is available with the Supplier Partnership
“It is very important for us to make sure that CAD models of our products are quickly and easily available for our clients to use on a daily basis. We want to offer tools that make our clients’ professional lives easier and allow them to concentrate on the most profitable aspects of their business. For Caesarstone, including our products within ArtiCAD-Pro is a big and important step.”
From its unique perspective of the world quartz surfaces market, Caesarstone notes that there are two clear trends emerging. The desire for the industrial aesthetic is becoming ever more prominent – and hence the launch of the Caesarstone range which emulates poured concrete. On the other hand, the desire for surfaces that capture the appeal of natural stone continues unabated and is encapsulated in the Supernatural range.
The Caesarstone graphics are available to ArtiCAD users from the site's members area.
Caesarstone manufactures high quality engineered quartz surfaces, which are used in both residential and commercial buildings as countertops, vanities, wall cladding, floors and other interior surfaces. The wide variety of colours, styles, designs and textures of Caesarstone® products, along with Caesarstone's inherent characteristics such as hardness, non-porous, scratch and stain resistance and durability, provide consumers with excellent surfaces for their internal spaces which are highly competitive to granite, manufactured solid surfaces and laminate, as well as to other engineered quartz surfaces. Caesarstone's three collections of products — Classico, Concetto and Supernatural — are available in over 50 countries around the world. http://www.caesarstone.co.uk
As one of nature’s strongest materials, quartz provides durable, stain resistant and versatile surfacing applications, allowing homeowners to establish a cohesive design throughout the home. Caesarstone continues to uphold its status as pioneers of quartz, a title that has been attributed to the company since its conception thirty years ago.
ArtiCAD produces simple, fast and flexible kitchen, bedroom and bathroom design software and online planning and patented styling tools. ArtiCAD's design software produces accurate working plans which automatically generate elevations, multiple 3D perspectives, photorealistic impressions, VR presentations, detailed parts lists and costings - all in less than ten minutes from scratch.
Founded in 1992, ArtiCAD Limited has been, and continues to be, solely focused on the development and marketing of innovative, robust CAD software for the kitchen, bedroom and bathroom industry. The company has more than 7,500 users of ArtiCAD in the UK alone. ArtiCAD Limited is headquartered in the UK, with subsidiary companies in Ireland, North America and South Africa with distribution partners in Australia, New Zealand and Spain.