Caesarstone Introduces New Declare Label

Caesarstone, the global leaders in premium surfaces, has announced the addition of a third-party verified Declare label to the majority of its interior products.

The Declare label details the materials used within Caesarstone surfaces and dissipates uncertainty regarding the presence of any unwanted materials or chemicals. Third-party verification ensures information integrity and provides added peace of mind for Caesarstone customers.

The International Living Future Institute’s Declare label is a sustainability initiative that has been widely adopted as a cross-industry benchmark. Focusing on ingredient transparency, the Declare label enables the creation of buildings that protect the environment and ensure personal and collective health. Caesarstone’s Declare label is also LBC Red List Approved – deeming Caesarstone surfaces suitable for use in Living Building Challenge projects as the products are free from chemicals that have been classified by ILFI as harmful to human and environmental health.

Caesarstone cares about the people it works with. The Caesarstone ESG Report is part of the company’s ongoing efforts to demonstrate its commitment to its values: sustainable products, environmentally responsible production, health and safety, and social responsibility. Yuval Dagim, Chief Executive Officer comments, “We are pleased to have built the framework to achieve our ESG goals and create a more sustainable future for our company. We believe our success is directly related to how well we take care of our clients, our employees, and our communities.”

Caesarstone’s products are often singled out for their quality and durability; adding Declare label transparency makes it easier for builders, architects, designers, and fabricators to adjust their product selection in accordance with each project’s health and environmental standards. This is especially important for green building projects, including projects that rely on the LEED rating system as a central evaluation metric. By marking its products with a Declare label, Caesarstone is affirming its dedication to transparency and accountability, while driving human responsibility towards the environment and society. This is also the brand’s way of further identifying with the green building industry and everything it stands for.

“When it comes to sustainability, Caesarstone is constantly looking to amplify its impact and maximize its product offering”, says Hila Vitla, Caesarstone’s Head of Global Product Portfolio & Innovation. “Along with our recent ESG initiatives, the Declare label allows us to elevate our sustainability efforts to new levels. In terms of quality and sustainability, we are very proud of our products, and are happy to disclose valuable information regarding their contents.”

“We are committed to going above and beyond typical self-declared labels by offering verified transparency”, says Ido Winer, Caesarstone’s Material & Research Team Manager. “With third-party verification, we are holding ourselves accountable. It is yet another step towards becoming the industry’s most trusted brand.”

Looking Ahead

Caesarstone believes in symbiotic sustainability, which is the art of living together, where the Earth is shared by all, nature and people, as one greater ecosystem. Together with additional effective platforms that enable transparency, these Declare label efforts are an important step that enable users and owners of Caesarstone surfaces to care for the planet, on a daily basis.

Today, approximately 80% of Caesarstone’s indoor portfolio has a Declare label, identifying all product ingredients above 100ppm. “Our first priority is to make sure that all of our indoor colours carry the Declare label, while also adding Declare labels to all of our outdoor colours”, says Vitla. “But this is just the beginning. We are currently working to obtain a Declare label for our line of porcelain products. Our Declare label is extremely important to us, not only due to its impact on global sustainability, but also because it allows us to showcase our priorities and the values that guide our work.”

About Caesarstone
Established in 1987, Caesarstone is a global leader in premium surfaces specialising in worktops that create dynamic and inspiring spaces for the heart of the home. An award-winning multi-material portfolio of over 100 colours combines the company’s innovative technology with its powerful design passion. Spearheading the market for high-quality, sustainable surfaces, Caesarstone delivers timeless beauty with functional resilience, designing surfaces for a vast range of indoor and outdoor applications, including kitchen worktops and bathroom vanities.

Since pioneering quartz countertops more than thirty-five years ago, Caesarstone has expanded into porcelain and natural stone and is now present in more than 50 countries worldwide, enhancing customers’ surface buying experience through the expansion of ground-breaking digital platforms & services.

Caesarstone has earned ISO 14001 (environmental management standard), ISO 9001 (quality management standard), and NSF (public health and safety) certification. The company also has third-party verified Declare label status.