London, UK: 2022 will see Caesarstone UK attend KBB for the third time. Since their attendance in 2020 the team has grown by 60%. This expansion and success will be mirrored by their much larger stand.
“Caesarstone is experiencing phenomenal growth, significantly increased demand for our product and a much-improved awareness of the Caesarstone brand” says Amir Reske, Caesarstone UK and EMEA MD. “We have seen extensive growth since the last KBB show in 2020. This expansion has strengthened the surface brand’s support for our channel partners.”
“Our continuously expanding sales team reflects the increased popularity of the Caesarstone brand within the UK and Ireland,” explains Amir Reske. “Our new team members have added extensive commercial experience to an already high-calibre team, meaning we are well placed to support the growing consumer demand for our premium stone surfaces.” He added, “We are continuing to expand the team throughout this year and into the next and are continually on the lookout for candidates of the highest calibre to join us at Caesarstone UK”.
In addition to the sales team, Caesarstone has also added further team members to its back-office and operational team, including recruits in finance, back office-sales support, finance and marketing, as the brand’s growth in the UK continues to escalate.
In a two-year period that has seen Covid-19 cause significant difficulties in the kitchen and bathroom industry, Caesarstone has remained at the forefront of innovation, developing and launching two trend-leading design series; the cutting-edge Art of Darkness collection and the Whitelight Collection, capturing the consumer appeal for surfaces that reflect the beauty of nature, alongside an industry first in the Outdoor Collection, the first-ever quartz collection designed specifically for the rigours of the outdoor environment.
“Our design team continues to be pioneers in showcasing both the aesthetic and technical innovations possible in engineered stone surfaces,” adds Reske. “We’re delighted to welcome the industry to our stand at KBB to showcase our newest innovations launching at the exhibition, as well as offer a preview of further product additions available later this year”.
The Caesarstone stand will be close to double its size from previous years, not only to increase presence at the show but also to allow the space to showcase numerous large format products, as well as exciting new products that will be launched this year. 2022 will see multiple new surface additions to the Caesarstone range and visitors to the stand will be able to see the newly launched Pebbles Collection, two new quartz products, plus a very exciting preview of Caesarstone UK’s first ever Porcelain range.
- The Pebbles Collection meets the ongoing trend for home design and décor to be influenced by nature and the outdoors. As the name suggests, the Collection is inspired by the beauty of the humble pebble and roots itself in subtle, organic designs through a variety of warm, white to grey colours and soft pebble-like veining.
- The two additional quartz products, one light 5171 Layalite and one dark 5820 Darcrest, both prominently veined, represent Caesarstone’s unique innovation signature, only possible thanks to their in-house R&D team utilizing proprietary technology.
- Visitors to the stand will be the first to see a preview of Caesarstone’s forthcoming Porcelain range, further cementing them as the surface brand of choice for trade partners and consumers alike.
KBB takes place at the NEC Birmingham between 6-9 March 2022. The trade show is the foremost KBB industry trade event in the UK and attracts visitors from around the globe.
Caesarstone VP Marketing, Jon Stanley, says, “KBB is an important industry platform for us, hence our expanded presence at the 2022 show. However, despite the bigger stand, we have retained the same warm, inviting and open feel from before. Industry feedback from the previous show was fantastic, with guests talking about the unique stand design and relaxed atmosphere – people were literally with us for an hour or more. Caesarstone is a brand where design detail matters as much as the experience and the stand is reflective of the high standards to which we hold ourselves.”
Caesarstone can be found at stand J90.
For further information, to book a stand appointment or arrange a media interview with the Caesarstone management team, please email [email protected]