Caesarstone UK has announced it has moved 5100 Vanilla Noir from price group 4 to price group 3, a reduction of 25 per cent.
Part of the Supernatural Design Collection, 5100 Vanilla Noir is a dark, dramatic and elegantly veined marble surface that has proven to be exceptionally popular across both retail and commercial market in the past twelve months.
Caesarstone UK Managing Director, Amir Reske, said: “This price move follows the well-received announcement in January that Caesarstone would freeze all prices for 2019. In order to create meaningful value for the market, we focus price promotions on products where there is a high level of consumer interest. Although white marbles hold a strong position in our top-sellers list, we’re witnessing a real growth in demand for darker surfaces. Vanilla Noir’s price move demonstrates our continued commitment to supply our partners with the support they need to fulfil the increasing demand for what the market is asking for.”
The growing trend for dark surfaces is presented in Caesasrtone’s latest trend book Form Follows Food under the chapter entitled Dark Rituals. The book provides insights into Caesarstone’s latest research work in collaboration with one of the world’s foremost trend forecasters, Li Edelkoort, with whom the brand has collaborated for several years.
Jon Stanley VP Marketing for Caesarstone UK said: “There is a recent movement in bespoke interiors that is seeing designers and consumers step away from the traditional white kitchen worktop in favour of a darker more dramatic look that incorporate tactile textures and industrial elements.”