Case Study: Long and Waterson
Caesarstone surfaces have been selected for the Long & Waterson high-end New York loft-inspired development in Shoreditch, with apartments available to buy from spring 2018.
The new Long & Waterson development, which will showcase 119 stunning 1, 2 and 3 bed apartments starting from £675,000, offers the option of premium Caesarstone quartz worktops, splashbacks and vanities in the beautifully contrasting colours Organic White and Vanilla Noir. The project is the result of an exciting collaboration between the developer’s London and New York design teams; drawing the best inspiration from both cities’ way of life into character-filled apartments.
The development is one of a number of commercial projects won by Caesarstone since the brand launched its direct business at the start of 2017.
Steven Gibbs, Commercial Manager at Caesarstone says: “As a global leader in solid quartz surfaces renowned for having the best colours in the industry, Caesarstone is completely at home in this development alongside fellow premium brands such as Miele and Poliform Varenna that carry a great synergy with our product. We are confident that as soon as prospective buyers step into the striking show apartments they will conjure up visions of happy and sociable mealtimes with friends and family in the kitchen and dining areas. We look forward to much success with our partners Long & Waterson.”
Lior Rabinovitz, Chief Operating Officer at Long & Waterson comments: “Our architect team chose Caesarstone for this project as it is globally-recognised as a pioneering and innovative surface brand, often pushing design boundaries with its colours and designer collaborations. The surfaces are incredibly hard-wearing and renowned for their durability. We specified Organic White and Vanilla Noir as they’ll provide the striking first impression our clients expect when purchasing an apartment of this calibre.”
Vanilla Noir and Organic White
Caesarstone quartz surfaces in 5100 Vanilla Noir and 4600 Organic White will provide a bold look in the kitchens and bathrooms of this Shoreditch development. Vanilla Noir provides a dramatic interpretation of a real marble look whilst Organic White provides a warm take on the traditional white surface with a harmony of blended tones. Quartz is one of nature’s strongest materials. It is impervious to stains, scratches and cracks and is highly heat and cold resistant. Caesarstone surfaces have unlimited application possibilities within the home and now come with a 25 year guarantee for domestic worktops.
Key features of the Long & Waterson development include:
- A highly desirable location in creative hub Shoreditch, just a two minute walk to Hoxton station
- A beautiful light and airy aesthetic, inspired by Long & Waterson’s successful developments in other markets, most notably New York.
- Premium fixtures and fittings from high end lifestyle brands such as Caesarstone, Miele, Poliform Varenna, Waterworks and Alape.
- Underfloor heating and wall-mounted climate control
- Hotel-inspired amenities including a spa, sauna and treatment room exclusive to residents
The Long & Waterson development is part of Izaki Group Investments (IGI) and will be located at 1-3 Long Street, London, E2 8HJ. It will be marketed by Knight and Frank and will boast highly desirable lifestyle amenities such as private gardens, 24-hour concierge, a resident’s library, gym, sauna, spa and cinema. One bed apartments will start from £675,000.