Case Study: Goodluck Hope Project
Caesarstone’s cutting-edge quartz surfaces have been specified by Ballymore for its Goodluck Hope Project of 804 upmarket, industrial loft-style apartments due to complete in 2020.
The Goodluck Hope Project by Ballymore Property Group will comprise of 804 one, two and three-bedroom warehouse and tower apartments featuring Caesarstone worktops, splashbacks and islands in finishes such as the brand’s en-vogue Rugged Concrete colour. The ongoing development will offer design-savvy buyers a contemporary warehouse lifestyle on the River Thames. The first 40 apartments were unveiled in September 2017, and the project is due to finish in 2020.
Rugged Concrete is one of the Caesarstone quartz surface colours available for kitchen worktops, islands and splashbacks in the desirable apartments. “Rugged Concrete provides the perfect look to enhance our apartments,” says Padraig Hanly, Product Director at Ballymore. “It was not a difficult decision to choose these worktops. Rugged Concrete is unique in that it meets both the aesthetic requirements around creating a warehouse/industrial feel to the homes, as well as the practical design and usage needs thanks to the hard-wearing and stain-resistant qualities of Caesarstone quartz.
The architecture and exterior design of Goodluck Hope is drawn from the areas previous incarnation, evident in the forms, patterns and colours of the bricks from the central street of Orchard Place to the restored Grade II-listed Dry Dock and each of the surrounding buildings to create a cohesive, contemporary design aesthetic.
Homes in the second release, launching in quarter 1, 2018 will feature a collection of suites, one and two-bedroom apartments ranging in size from 404 sq. ft. to 1350 sq. ft, designed by renowned architects Allies and Morrison. Each apartment offers open plan interiors, high ceilings and stunning floor to ceiling windows that flood the rooms with light and provide unrivalled river views.
“Rugged Concrete offers all the aesthetic qualities, charm, even imperfections of cast concrete but without any of the shortcomings,” says Guy Rawstorne, VP of Sales at Caesarstone. “It has a beautiful coarse appearance that perfectly emulates the randomly pitted texture of actual cast concrete; but it’s smooth and cool to touch which is a true virtue of quartz. It will offer something truly unique and contemporary for the open-plan kitchens. We are delighted that Ballymore selected Caesarstone to partner on this project and we look forward to delivering surfaces of an unrivalled quality for all 804 apartments.”
Creating the technically impossible: Caesarstone Rugged Concrete
The Caesarstone Concrete series has embraced the trend for industrial décor and raw materials used in design. The addition of 4033 Rugged Concrete strives to push these boundaries even further. Not for the faint-hearted, Rugged Concrete will make a daring and bold addition to a room; its urban inspired design accentuated by dark grey tones and unique imperfections offers a textured look to its finish. The Caesarstone design team explain: “The feel of Rugged Concrete is just as important as the look. The inspiration for the design was a water colour painting of the moon which captured the rugged nature of the moon’s surface. A 2D surface brought to life in 3D through the use of the most wonderful, deft, technical brush strokes.”