Case Study: Croudace Homes
New build developer Croudace Homes has agreed a partnership that will see customers buying luxury plots offered one of five Caesarstone kitchen worktop surfaces in numerous developments across the South East.
Croudace Homes specialise in building high quality homes and providing first class customer service. The company’s strength lies in the care and attention given to the internal and external design, specification of fixtures and fittings and a quality finish. With 75 years’ experience in property development, the company is now building in the range of 500 homes every year.
Working closely with Caesarstone, Croudace has selected a range of five of the most popular surfaces for new homebuyers to choose from. This curated collection covers a number of different styles and is made up of 2003 Concrete, 4141 Misty Carrara, 4030 Pebble, 4230 Shitake, and 2141 Snow.
Each of the designs offered presents a unique aesthetic with a captivating design story. From the refined urban appeal of the medium grey Concrete design, to the organic Misty Carrera, with delicate flecks reminiscent of natural marble. The product of Caesarstone’s award-winning in-house design team; they share inspirations taken from the earth and our increasing connections with our wider natural surroundings.
This essential suite of colourways offers trend-conscious designs alongside the practical benefits of every Caesarstone product; a safe, non-porous, durable surface that is heat, and scratch and stain-resistant, ideal for the challenges of everyday life. A twenty-five-year warranty provides additional peace of mind.
Andrew Frith, of Croudace Homes, says of the co-operation:
“‘We are delighted to offer our customers Caesarstone worktops, which provide the quality and aesthetics we strive to include in our spacious, open-plan kitchen dining areas. Buyers can personalise their worktop from a choice of five on-trend colours, which sits alongside other high-quality products.”
The kitchen is frequently cited as the most important room in the house for homebuyers; the very heart of the home. The right materials and brands deliver on expectations of quality, safety and design. The Caesarstone brand communicates these high standards and provides reassurance to potential buyers. It speaks of design and craftsmanship and exudes trust and care, helping to accelerate the sales process for housebuilders and developers.